Over the weekend, JAK’s Beer Wine & Spirits customers across BC stocked up on their favourite beverages and made a difference doing it for the second annual JAK’s Gives Back. JAK’s total donation to food banks across BC is a record breaking $25,137.30.

Food banks across the province will benefit, and in Penticton the Salvation Army Food Bank will receive $3650.40 from sales at the Cherry Lane Shopping Centre, which includes proceeds from sales of its Gratitude by Jak’s wine, created by Summerland’s Okanagan Crush Pad.  

Available exclusively at JAK’S liquor stores around the province, this trio of wine includes a white, a red, and a rosé. The idea behind gratitude is just that – enjoy the wine and think about reasons to be grateful. For every bottle of Gratitude sold in May, $1 was donated to local food banks.

“Our communities rallied behind JAK’s Gives Back this year like never before by stocking up, making personal donations at the cashier, and through purchasing our Gratitude wine,” said Tim Dumas, Chief Operating Officer, JAK’s.

“We bumped this campaign up by a month because we saw our communities needed our support now, and we beat last year’s $20,000 donation thanks to our customers, who showed up to make a difference even on a rainy and stormy Saturday.”

Gratitude is a great word to describe this fundraiser! 

Tell us your story: #lovelocalpenticton

Do you have a positive business story to tell? Email us at economicdevelopment@penticton.ca.

Tweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Share on RedditEmail this to someonePrint this page