Is a sprinkling of fairy magic the winning recipe? This may just be the secret for Penticton’s Flambé Catering, whose new business model seems to be taking flight.
With bookings for weddings and large events drying up, the catering industry has taken a hit. But that hasn’t stopped Flambé’s owner and head chef, Jordan Ash, from creating a charming new proposition. He and partner Aidan Mayes – aka the “Singing Food Fairy” – got creative to drum up some enchanting new business.
If the Flambé Food Fairy arrives on your doorstep, you’ll be simply delighted. The Food Fairy delivers gourmet takeout menus each Friday – or you can pick it up from their location at the 1912 venue (100 Alder Street, Kaleden).
For some buyers, it means surprising a friend or family member with a gourmet meal to their door. For others, it’s an easy meal solution that saves the cleanup and offers delicious variety.
The menu changes each week, at $40 for two people, and is delivered throughout Penticton and the surrounding area (for $4). This past week, for example, featured a Jerk Chicken Slider with Caribbean-style pulled jerk chicken with creamy house pickled slaw, picks and Kaiser rolls, poutine and fresh greens.
“The response has been so incredible,” says Mayes. “At first, we dropped the food off to friends. We took photos and videos and tried to capture the magic. Now we have regulars who want to support us and try each menu, and others who are buying anonymously.”
One of the recent orders reached 200 people throughout the region. Their team also includes partner/sous chef Trevor Wingrove and the Naramata Food Fairy Rita Terriff.
Flambé Catering also holds weekly contest over its Facebook and Instagram pages, asking people to nominate locals who are deserving of a free surprise meal. They pick winners and drop off food, spreading a little positivity.
Tell us your story
Do you have a positive business story to tell? Email us at firstname.lastname@example.org.